Digital Marketing for CEMS Events

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Built with

Overview

In 2020, I led graphic design projects for multiple CEMS events, targeting increased engagement through digital marketing. My work included: - Creating distinctive visual content for events hosted by CEMS, the Global Alliance in Management Education. - Collaborations with global companies like Google, Bain, and Deloitte.

Key skills

Digital marketing

Dates

Dec 31, 2019

Nov 30, 2020

Industry

Education

Challenges

The challenge was to tailor graphic designs to distinctly market each CEMS event to its specific audience, ensuring each design effectively communicated the unique theme and goals of the event.

Actions

European Virtual Forum: Designed logos and marketing materials for the inaugural online business forum, ensuring visibility across digital platforms.
CEMS Nordic Forum: Developed a corporate booklet that drew participation from companies like L'Oréal and ABB, reflecting the forum's networking goals.
Semester Book: Oversaw the design and project management, achieving a participation rate of 83.9%, a substantial increase from the previous year.
Tech Week: Created promotional content for social media that enhanced student engagement and interest in technology careers.
New-Semester Recruitment: Designed compelling social media campaigns for CEMS Club Stockholm, successfully boosting applications for new board members.