Jul 31, 2020
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Aug 31, 2020
The main challenge was to rapidly understand a new industry, conduct thorough field research, and synthesize our findings into a strategic report:
The report needed to present our strategic thinking convincingly.
It aimed to inspire ESA in its strategy formulation.
Developed Scenarios: Utilized scenario thinking to craft four detailed future outlooks pertinent to space exploration.
Formulated Recommendations: Provided strategic advice for each scenario to guide ESA's decision-making.
Visualized Outcomes: Created simulative newspapers to represent scenarios visually and designed the final report's layout.
Collaborative Effort: Worked within a five-member team to brainstorm and refine scenario narratives.
